baseline
Package & Industrial Design
December, 2023
Chase Design wants to create a brand for an all-in-one art supply starter kit tailored to graphic and industrial design students. Our task includes selecting essential items, designing an eco-friendly, organized carrying case, and ensuring the supplies are secure. The goal is to simplify the art supply buying experience for first-year design students by providing everything they need in one convenient, sustainable kit.
Store & Product Audit Takeaways
Art supply stores typically offer kits focused on specific mediums, with little distinction or appeal. In contrast, online searches reveal more comprehensive options, including premium wooden sets with ample storage and affordable plastic alternatives that mimic higher-end products.
After researching, we decided to include these supplies in our starter kit .
Inspiration & Initial Sketches
Final Concept
CAD & Renderings
Dimensions
Storyboard
Brand Guidelines
Primary Logo
Logo Variations
Styles Designed for Everyone
The logomark was created using the typeface All Round Gothic
It features our brand name “baseline” in all lowercase, with an underscore at the end to simulate a baseline
The logomark can also be used in its condensed format
Mockups
AR Test
Social Media
Designed by
Special Thanks
Prof. Dan Harel
Prof. Lorrie Frear
Jon Cammarata, Maggie Blaisdell, Kara Gjersvig
Leah Kotas, Rachel Pachilis
（Members from Chase Design)