Classic Xylophone

Package & Industrial Design

August, 2023

The Fisher-Price® Classic Xylophone encourages toddlers’ creativity and development with its colorful keys and pull-along design.

This project focuses on enhancing the overall experience—from unboxing to play—by optimizing packaging for safety, sustainability, and functionality. We aim to strengthen the product's appeal, ensuring it continues to engage and educate young minds effectively.

Research

During our first group meeting, we each made a mind map in a shared miro board.

From there we decided to each create a simple mood board that would feature packaging design elements we found interesting and unique.

Ideation & Key Elements

Motion

The Classic Xylophone’s wheels and pull-string offer a dual-functionality often overlooked. Our goal is to highlight and enhance these unique play elements.

Versatility

Our goal is to design packaging that encourages consumers to find a second use, making it as versatile as the product itself.

Final Concept