Fundle Bundle

Package & Industrial Design

September, 2023

As part of the Strong National Museum of Play's expansion, the museum store will broaden its exclusive line of branded products and offer a unique, customizable shopping experience.

Strong Museum branded products are not available at other retail locations, and they want to encourage visitors to create customizable FUNDLE boxes of toys and products to purchase as mementos of their visit.


We Noticed Quite A Lot of Hexagons!

Before we could do anything design wise, we needed to actually visit the Strong Museum Gift Shop as a team.

In the store, we found that we loved bright and colorful the new space was. And we also noticed that the adults that did enter the gift shop looked tired from a long day of fun with their kid.

Ideation & Sketches

We came up with a great deal of different approaches, but the main idea we did all agree on was creating a modular design.

Our target audience is families, so we wanted to design with both parents and children in mind.


Final Concept

Test Prototypes


Final Graphics


Final Prototypes


Designed by

Special Thanks

Prof. Dan Harel

Prof. Lorrie Frear

Members from The Strong National Museum of Play